I like to classify most jewelry buyers as either lazy or blind. They are too lazy to take the trouble to look beyond the branded jewelry chains. They find solace in the dependability of names they have heard about and seen their friends buy. They become blind to much better options available outside the usual brands. Let us see why the big brands might not always be the best choice, and how smaller standalone stores often give you much better options while buying jewelry.
But if you discard your fascination for brands, it doesn’t mean that all your jewelry purchase choices would automatically be spot on. You also need to put in additional effort so that you can actually get the benefit of discarding brands. First, you must do some research and find out more about the jeweler you would be buying from. The website of the jeweler would give you a fair idea, but also look for actual buyer reviews. This is because many of the good designers do not have a physical store but retail completely online, so you might not get a chance to touch and feel your jewels before purchase. You must go for a jewelry designer who is flexible to your needs and can move away from the mass produced designs of big brands. Finally, start off small in order to build your confidence, and later you can go in for more complicated pieces.
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